Marc Saunders crowned ‘Most Inspirational Marketer of the Year’
Our very own Marc Saunders, Director of Marketing & PR at Splendid Hospitality Group, was crowned ‘Most Inspirational Marketer of the Year’ by The Hospitality Professionals Association (HOSPA).
After a difficult 18 months for the industry, the HOSPACE 2021 award, which was sponsored by the Hotel Marketing Association, acknowledged individuals and organisations that have risen to the challenges in their area of hospitality.
Marc was acknowledged for his inspirational creativity in looking after our portfolio of hotels in the UK. He delivered a consistent marketing message about our diverse estate, which ranges from functional, three-star branded hotels to independent, five-star luxury properties. Marc was lauded for his focus on individual hotels; launching Giraffe rooms at Hotel Indigo Edinburgh in partnership with Edinburgh Zoo, and promoting chocolate-infused breaks at Hotel Indigo York that herald the city’s chocolate heritage. Marc’s push for being different is what makes him an inspiration to work with.
Stuart Bailey, CEO of Splendid Hospitality Group, said, “This is a very well-deserved award. Marc is a true marketer, always thinking outside of the box, coming up with creative and innovative ideas for our diverse portfolio of hotels. His goal is always to add value to a guest’s experience – to make their visits to our hotels as memorable as possible and we are proud to have him as a member of our Splendid family.”
Marc commented on his win, “Creativity and innovation are at the heart of the Splendid brand, and we are always looking at ways to improve the customer journey. To be recognised for such an aspirational award is an absolute honour.”